Clear prices first,
then how we do it.
Four service lines, three tiers each. This page shows starting prices and what is included; the exact quote comes in a written proposal after we talk, set out once.
All prices in AUD, excluding GST.
One 30-minute call, no charge. We get the problem clear first, then talk about how.
Brand to system
A brand identity system, a website and the first year of care, done in one go. No translating between vendors, and no question about who owns the outcome — this is the tier the headline on our home page is about.
- Brand identity system (from A$5,800)
- Website · up to six bilingual pages (from A$4,800)
- Care plan Plus · first year (A$490/month)
- One proposal · one timeline · one person responsible
Brand & design
From a single mark to a full set of rules that keeps working.
Logo refresh
You already have a mark, but it no longer keeps up with you.
- Redraw and standardise the existing mark
- Primary colour and typeface settled
- Basic usage rules (business card · social avatar)
- Full source files
Brand identity system
Starting from zero — and saying it clearly the first time.
- A new mark, two directions to choose from
- Colour · type · layout tokens
- Digital brand guidelines
- Social and document templates
Brand book + rollout
Not just files: rules someone else can follow.
- Everything in the brand identity system
- Print-grade brand book
- Collateral design, up to eight pieces
- One month of support after launch
The PWE brand system
Our own mark is generated by code — the same golden ratio that sets the wing's feather radii also sets this site's type scale. The whole system is applied right here, on the site you are reading.
See the caseWeb & UI
One page to make one case. One website to carry a business.
Landing page
One page that makes one case.
- Single-page design and build
- English and Chinese available
- Form and first-party analytics
- Deployment and domain setup
Website
Up to six pages: who you are, what you do, how to reach you.
- Up to six pages, English and Chinese
- SEO basics: meta · sitemap · structured data
- Performance budget and accessibility checks
- Launch, deployment and handover
Website + system
The site stops just introducing you and starts doing work for you.
- Everything in Website
- CMS, or booking / enrolment
- Integration with your existing systems
- Data structure and permissions design
Let's Paint Studio
A bilingual teaching-studio site: online enrolment, a student self-service area and portfolios, running on our own PWE Studio and iterating in production.Disclosure: the studio was founded by, and is taught by, Janet Meng, our lead creative — not an arm's-length client.
See the caseSaaS build & care
First decide whether it should be built. Then talk about getting it running.
Feasibility workshop
Two hours to find out whether it should be built at all.
- A two-hour workshop
- Written plan: scope · architecture · three budget levels
- Risks and priorities list
- Fee fully credited against a System MVP
System MVP
First, the version that actually runs.
- A working single-tenant system
- Design · build · deployment, end to end
- Acceptance tests and handover docs
- Launch support
Multi-tenant, long-term
Built to the standard we built PWE Studio to.
- Multi-tenant isolation and an audit event chain
- Permissions enforced in the backend, not hidden in the UI
- Release gates and a test baseline
- Long-term roadmap and budget planning
PWE Studio
An all-in-one operating system for creative studios — multi-tenant, bilingual, monthly subscription. We wrote it, we use it, we maintain it: we don't guess what goes wrong after launch, we deal with it every day.
See the caseContent & AI workflows
Ten years of commercial visual craft, with the efficiency today allows.
Shoot day
Crew and kit on site; the direction of the cut settled on the day.
- Equipment and basic lighting included
- Aerial by a licensed partner, quoted separately
- Post-production quoted by finished length
- Commercial usage licence
Brand film pack
One main film, plus three social cuts of it.
- One main film, up to 90 seconds
- Three social cut-downs
- Subtitles; English and Chinese versions
- Script and storyboard
AI content workflow
Hand the repetitive part to a process; keep the judgement with people.
- Batch image-and-copy generation
- Subtitle and translation automation
- Asset archiving and search
- Two hours of team training
Ten years of commercial film
Automotive, property, corporate and education — seventeen finished films, 2015–2021. One of them was published by Sony Australia on their own channel, described there as "Video : Winner". That line is theirs, not ours. The judgement behind our content work was learned on those shoots.
See the film work
From one shoot
to a process you can run again.
Care plans
Launch is only the start. A site or a system that runs for years needs someone looking after it.
Basic
Your site stays put and stays safe, with nothing for you to watch.
- Hosting and SSL
- Dependency and security updates
- Backups and uptime monitoring
- One hour of small changes a month
Plus
The site keeps growing instead of being sealed at launch.
- Everything in Basic
- Four hours of iteration a month
- Quarterly health report
- Content and page updates
System
If a system is running, someone has to be on watch.
- Everything in Plus
- Database · queues · alert monitoring
- Priority incident response
- Quarterly roadmap planning
How this differs from the product: PWE Studio at A$49/month is renting a system we built; a care plan is us looking after your own.
Why the prices are out in the open
What makes a quote uncomfortable usually is not the price — it is not being able to read it. So we write the rules down first: before we even talk, you should know how you will be charged.
Three tiers, not one price
Every line has three tiers: a first step, the main landing point, the full flagship. Which one fits depends on how big the problem is, not on how much we want to sell.
Setup + subscription
Things built once are paid for once; things that need ongoing care are paid monthly. It is the same logic as PWE Studio.
“From” means from
The page shows starting prices; the exact quote always comes in the proposal. Clear does not mean fixed — but it does not mean guessing either. The call and the proposal are free; billing starts the moment we sign.
Questions about pricing
Why only “from” prices, not exact figures?
Because the exact figure depends on your situation — how many pages, which languages, whether it connects to existing systems, whether materials already exist. The starting price tells you where a line begins and whether you are in range; the exact quote comes in the proposal after we talk, written once, and it does not change.
How do payments work? Are there milestones?
40% on signing, 40% at the mid-point review, 20% on delivery. Each milestone is something you can see — a signed-off design, a test environment you can open, the live launch. No milestone, no next invoice.
Do prices include GST?
No. Prices on this page are AUD excluding GST; the formal quote itemises GST.
Does bilingual delivery cost extra?
No. Bilingual delivery is our default and is already in each tier. If you only need one language, the price does not drop either — the time saved goes elsewhere in the project.
Can I do just one part, not the whole set?
Yes. Any tier in any of the four lines can be bought on its own — or start with just the feasibility workshop (A$980) to think the problem through; that fee is fully credited against a System MVP later.
How long does it take?
It goes in the proposal, not the price list. Timing depends on scope and on the schedule at the time; rather than put a number on this page that goes stale, we give you a timeline in the proposal that we can actually keep.
Talk about your project.
The tiers are the entry point. Your situation deserves a written proposal, not a range.
No charge. Even if we never work together, you will leave clearer on what to do next.