From brand to system,
one team sees it through.
Create trust through clarity.
Your front door, your website, the system behind it and the content that feeds it — one team, so you never have to translate between vendors.
Films, systems, tools.
Made by the same hands.
Paradise Production
The line we started with in 2011: automotive, property, education, wine. BMW, Mercedes-Benz and Ray White are on the reel — so is first prize in Sony's official video awards, 2015.
See the film work
PWE Studio
The operating system for creative schools: enrolment, class-credit ledger, brand front, four surfaces on one back office. Our own studio runs on it every day.
Go to the product
PWE Tools
Five tools that live in the menu bar — for the hardware, the loan numbers, the AI quotas. Click, glance, back to work.
See the tools
Brands we have worked with.
Brands served across a decade: automotive, banking, property, hospitality and education
From a sketch to a system
that keeps running.
Reading platform status…
Two people, plus AI that does real work.
Lee Liu1
Founder
Founded Paradise Production in 2011; a decade of commercial visual production, from brand films to property content. Also practises in financial services as a mortgage broker for local families and small businesses — that first-hand experience shapes how we read a small business's digital needs.
Janet Meng1
Lead Creative & Art Director
Trained at the Central Academy of Fine Arts, Tsinghua University and RMIT Melbourne; a commissioned artist for Louis Vuitton. Founder and principal teacher of Let's Paint Studio; owns brand visuals and the aesthetic call.
AI agents
We use AI and AI agents for the repetitive and exploratory work — concept drafts, code scaffolding, first-pass content, test coverage. That is how a small team delivers what used to need a whole department. Every deliverable is still signed off by a person.
¹ Portraits are stylised from the team's own photographs.
From the set to the system.
We started in 2011 as Paradise Production and spent a decade making commercial film.
The 2020 lockdowns closed the on-site lines. In the same period our founder became a mortgage broker — a practice he still runs. Not a departure; a change of seat, to the client's side: using the CRMs, chasing the leads, working through compliance.
By 2026, AI let two people ship what once took a department. We came back to the builder's seat carrying what those years taught us. PWE is the initials of the name we started with; it became the surname of everything we make.
Talk about your project.
A rebrand, a website, or a system meant to run for years — the first step is the same: work out what actually needs solving.
No charge. Even if we never work together, you will leave clearer on what to do next.